I have a micro-fascination with playing detective. Maybe it’s the true crime podcasts I listen to while cooking dinner or the CIA-level sleuthing skills women seem to be born with, but I’m particularly skilled at ID’ing the beauty products celebrities secretly use. Whether it’s the nondescript bottle left in the frame of a dressing room selfie or the half-concealed, label-free perfume hiding in a bathroom shot, I often use my overstuffed beauty brain to identify the skillfully disguised products (labels turned away, bottles half-cropped) from the packaging alone. (Because honestly, it’s usually the stuff celebs don’t push with a brand deal that they use most frequently.) You see, celebrities and internet It girls are skilled in the art of disguise, knowing that an accidental snap of the products they keep on hand that aren’t the ones they campaign for can get them in hot water. But some stars don’t care—or maybe they’re just real—and post the occasional unpaid, non-spon con product pic that reminds us that… stars, they’re just like us. Take, for example, (what I believe is) the cool-girl-coded deodorant spotted in influencer Quenlin Blackwell’s Coachella trailer. Or the exact shade of Barbie-pink blush that Olandria Carthen used most recently, found only on her makeup artist’s page. My recent favorite: the Sol de Janeiro body cream stocked in Tyla and Zara Larsson’s shared sprinter van over Coachella weekend. It doesn’t stop there. Let’s dive into the details of the products these It girls are actually using, and uncover why they’re choosing these particular items over the bigger, branded campaigns.
The pursuit of celebrity beauty secrets isn’t just about vanity; it’s a fascinating peek into how these individuals approach self-care and personal style. It’s a peek behind the polished facade, revealing a dedication to quality ingredients and a practical, often understated, approach. And it’s surprisingly revealing – you’ll find that many of these products are favorites for their effectiveness, longevity, and a certain accessibility that contrasts with the high-end, often exclusive, world of celebrity endorsements. This isn’t about chasing trends; it’s about identifying the reliable, beloved staples that consistently deliver results. I’ve spent countless hours analyzing Instagram posts, scouting TikToks, and even piecing together clues from magazine shoots to uncover these hidden gems. The result? A curated list of 13 products that are consistently surfacing among the most influential figures in the beauty landscape – products that speak to a desire for understated elegance and genuine, effective beauty.
1. Quenlin Blackwell’s Cool-Girl Deodorant: Dove Invisible Daily Care
The Coachella trailer was the catalyst. I was scrolling through Quenlin Blackwell’s TikToks, captivated by her effortlessly cool aesthetic, when I spotted it: a simple, unassuming white tube of Dove Invisible Daily Care deodorant. It wasn’t plastered with logos or boasting about fancy ingredients. It was just… there. And that’s precisely what caught my eye. Celebrities are constantly bombarded with brand deals, and often, the most effective and frequently used products are the ones that fly under the radar. The fact that Blackwell, a rising star in the influencer world, opted for this classic, drugstore staple speaks volumes about her preference for practicality and reliability. Dove Invisible Daily Care has been a go-to for decades, known for its gentle formula and effective odor protection. It’s a testament to the fact that sometimes, the simplest solutions are the best. Interestingly, Dove recently launched a ‘real beauty’ campaign, focusing on inclusivity and body positivity – a sentiment that aligns perfectly with Blackwell’s own approach to self-expression. The deodorant’s price point, typically around $3-4, is also a significant factor; it’s a universally accessible product that doesn’t require a hefty investment. This speaks to a desire for affordable, everyday essentials – a sentiment shared by many It girls who prioritize a relaxed, authentic approach to their personal style. The product’s availability in most drugstores is a key detail; it’s not some obscure, cult-favorite item, but a readily accessible option that reinforces the idea of understated elegance.
2. Olandria Carthen’s Barbie-Pink Blush: Anastasia Beverly Hills Sunset Blush Palette
Olandria Carthen’s makeup artist, known for their work with numerous high-profile clients, recently shared a close-up shot of Carthen’s face, highlighting the perfect flush of color on her cheeks. Upon closer inspection, it became clear that the source of this stunning blush was the Anastasia Beverly Hills Sunset Blush Palette. Specifically, the “Sunset” shade, a vibrant, peachy-pink, was the star of the show. Anastasia Beverly Hills is a powerhouse in the makeup industry, known for its high-pigment formulas and long-lasting wear. However, the fact that Carthen’s makeup artist chose this particular palette over other, more elaborate options suggests a preference for a versatile product that can be easily incorporated into a variety of looks. The Sunset shade itself is a classic, universally flattering color, making it a practical choice for everyday wear. It’s a shade that complements a wide range of skin tones and can be used to create a natural, healthy glow. Furthermore, the Sunset Blush Palette contains a range of other shades, allowing Carthen’s makeup artist to create a multitude of different looks, from subtle washes of color to bold, dramatic statements. The average price of this palette is around $42 – a significant investment, but one that reflects the quality of the product and the expertise of the makeup artist. This demonstrates a strategic use of cosmetics—investing in a few key pieces that deliver maximum impact. The fact that the makeup artist shared the image on their page – a deliberate act of showcasing a specific product – reinforces the importance of this blush in Carthen’s overall beauty routine.
3. Tyla & Zara Larsson’s Sol de Janeiro Rosa Charmosa Dewy Body Cream
The Coachella sighting of Tyla and Zara Larsson’s Sol de Janeiro Rosa Charmosa Dewy Body Cream was, frankly, a revelation. These two pop sensations are known for their glamorous style and meticulous attention to detail, so the fact that they chose this Brazilian-inspired body cream – with its intoxicating scent of salted caramel and pistachio – is a significant indicator of its quality and appeal. Sol de Janeiro is a brand that has gained considerable popularity in recent years, thanks to its luxurious textures and addictive fragrances. The Rosa Charmosa Dewy Body Cream is a staple in many celebrity bathrooms, and it’s not hard to see why. The cream is incredibly hydrating, leaving skin feeling soft and supple. It also smells absolutely divine, creating a feeling of instant indulgence. According to the brand’s website, the cream is infused with Brazilian murumuru butter and coconut oil, which are known for their moisturizing and nourishing properties. The price point of the Rosa Charmosa Dewy Body Cream is around $38, placing it in the mid-range category for body creams. This suggests a willingness to invest in self-care and a desire for a luxurious sensory experience. The fact that they chose to transport the cream on their tour bus – a practical consideration for travel – highlights its portability and ease of use. The shared sprinter van sighting speaks to a collaboration and a shared appreciation for the product’s benefits.
4. Dree Hemingway’s Dior Cooling Under-Eye Patches: Dior Prestige Air Poche Dépaysement
During a recent event, Dree Hemingway was photographed sporting a chic and sophisticated look, featuring a pair of Dior Prestige Air Poche Dépaysement cooling under-eye patches. These patches, a staple in the beauty world, are designed to hydrate and soothe the delicate skin around the eyes, reducing the appearance of dark circles and puffiness. Dior is a luxury brand renowned for its high-quality skincare products, and the Prestige Air Poche Dépaysement patches are no exception. The patches utilize a unique air cushion technology to deliver a concentrated dose of hydration to the under-eye area. They also contain a blend of hyaluronic acid and other beneficial ingredients, which help to plump and firm the skin. The price of a single sheet is approximately $14, making them a relatively affordable luxury. The fact that Hemingway, known for her effortless style and penchant for classic elegance, chose these patches suggests a commitment to maintaining a youthful and radiant complexion. The Coachella sighting reinforces this, as the desert climate can be particularly harsh on the skin, causing dehydration and increasing the appearance of dark circles. The patches’ ability to provide instant hydration and reduce puffiness makes them a valuable addition to any travel beauty kit – a crucial consideration for a celebrity constantly on the go. The fact that she’s seen wearing them while getting ready adds to the image of a meticulously curated routine.
5. Kendall Jenner’s Lore Lovely & Little Twisted Eau de Parfum: Lore Beauty
A peek into Kendall Jenner’s bathroom countertop revealed a curated collection of fragrances, and among them, a noticeable presence was Lore Lovely and Little Twisted Eau de Parfum. Lore Beauty, founded by Jenner, is a fragrance brand that focuses on creating wearable, everyday scents. Lovely, a sweet and gourmand fragrance, and Twisted, a playful and slightly edgy blend, are both signature scents of the brand. The fact that Jenner herself created these fragrances demonstrates a personal investment in the brand and a desire to create scents that reflect her own style and preferences. The bottles themselves are sleek and minimalist, aligning with Jenner’s aesthetic. The price point of Lore Lovely and Little Twisted Eau de Parfum is around $85 – a significant investment for a fragrance, but one that reflects the brand’s commitment to quality and craftsmanship. This suggests a dedication to investing in personal care and fragrance – a sign of confidence and self-expression. The scent profiles of both fragrances are deliberately designed to be approachable and versatile, making them suitable for a wide range of occasions. The fact that she’s chosen to showcase these fragrances on her countertop – a deliberate act of brand promotion – highlights the importance of these scents in her daily routine. The brand’s focus on clean ingredients and sustainable practices also resonates with Jenner’s values, further solidifying her commitment to the brand.
6. Vaseline Cocoa Butter Petroleum Jelly: Zara Larsson’s Tour Essentials
A recent Instagram post from Zara Larsson showcased a glimpse into her busy tour life, revealing a surprisingly simple yet effective beauty staple: Vaseline Cocoa Butter Petroleum Jelly. The image, depicting Larsson relaxing with friends during a break from rehearsals, featured a tub of Vaseline prominently displayed on a table. This seemingly basic product has become a secret weapon for many celebrities, prized for its ability to deeply hydrate and protect the skin. Vaseline is a classic for a reason – it’s affordable, readily available, and incredibly effective. The cocoa butter in the formula is rich in antioxidants and fatty acids, which help to nourish and repair the skin. The price point of Vaseline Cocoa Butter Petroleum Jelly is just $4, making it an accessible luxury for anyone. The fact that Larsson, known for her glamorous style and meticulous attention to detail, chooses this product for her tour essentials speaks to a pragmatic approach to beauty – prioritizing hydration and protection over elaborate treatments. It’s a reminder that sometimes, the simplest solutions are the most effective. The image of the tub, slightly out of focus, suggests a genuine, unposed moment – reinforcing the idea that this is a product she genuinely relies on, not just a carefully curated prop for social media.
7. Anastasia Beverly Hills Magic Touch Blush Trio in Pink: Olandria Carthen’s Secret Weapon
Makeup artist Olandria Carthen recently shared a close-up of her work on model Olandria Carthen, highlighting the flawless flush of color on her cheeks, achieved using the Anastasia Beverly Hills Magic Touch Blush Trio in Pink. The palette, a fan favorite among makeup artists and beauty enthusiasts alike, consists of three shades of pink – a light, dusty rose, a medium, rosy pink, and a deep, berry pink. The versatility of this palette allows for a wide range of looks, from subtle washes of color to bold, dramatic statements. Anastasia Beverly Hills is renowned for its high-pigment formulas and long-lasting wear, and the Magic Touch Blush Trio is no exception. The price point of the palette is around $42 – a significant investment, but one that reflects the quality of the product and the expertise of the makeup artist. The fact that Carthen’s makeup artist chose this particular palette over other, more elaborate options suggests a preference for a versatile product that can be easily incorporated into a variety of looks. The pink shade itself is a universally flattering color, making it a practical choice for everyday wear. This demonstrates a strategic use of cosmetics—investing in a few key pieces that deliver maximum impact. The palette’s compact size and portability make it an ideal travel companion – a crucial consideration for a celebrity constantly on the go.
8. Laura Harrier’s Biologique Recherche Silk Plus Serum: A Red Carpet Hydration Secret
Laura Harrier is often praised for her effortlessly chic style and radiant complexion. However, a closer look at her Instagram feed reveals a secret weapon for maintaining her luminous glow: Biologique Recherche Silk Plus serum. This luxurious serum, a staple in the routines of many high-profile celebrities, is known for its ability to deeply hydrate and plump the skin, reducing the appearance of fine lines and wrinkles. Biologique Recherche is a French skincare brand renowned for its innovative formulas and scientific approach to skincare. The Silk Plus serum utilizes a unique blend of hyaluronic acid, silk protein, and other beneficial ingredients to deliver intense hydration and improve skin elasticity. The price point of the Silk Plus serum is around $250 – a significant investment, but one that reflects the brand’s commitment to quality and efficacy. The fact that Harrier consistently incorporates this serum into her skincare routine suggests a dedication to maintaining a youthful and radiant complexion. It’s a sign of a discerning approach to skincare – prioritizing high-quality ingredients and effective formulations. The serum’s lightweight texture makes it suitable for all skin types, and its ability to provide instant hydration makes it a perfect addition to any travel beauty kit.
You may also enjoy reading: 13 Beauty Products It Girls Are Secretly Loving.
9. Rare Beauty Soft Pinch Liquid Blush: Selena Gomez’s Signature Flush
While Selena Gomez is known for her entire Rare Beauty line, the Soft Pinch Liquid Blush has become a defining element of her signature makeup look. This liquid blush, available in a range of vibrant shades, is praised for its lightweight formula and buildable pigmentation. Unlike traditional powder blushes, the Soft Pinch Liquid Blush doesn’t crease or fade, providing a long-lasting, natural-looking flush of color. The formula is infused with hyaluronic acid, which helps to hydrate and plump the skin. The price point of the Soft Pinch Liquid Blush is around $23, making it an accessible luxury for everyday use. Gomez frequently incorporates this blush into her Instagram posts and red carpet appearances, solidifying its status as a must-have beauty product. The shade “Joy” is particularly popular, providing a soft, rosy glow that complements a wide range of skin tones. It’s a testament to the brand’s ability to create products that are both effective and aesthetically pleasing. The blush’s versatility allows for a range of looks, from subtle daytime radiance to bold evening glamour.
10. Fenty Beauty Gloss Bomb Universal Lip Luminizer: Rihanna’s Go-To Shine
Rihanna’s Fenty Beauty Gloss Bomb Universal Lip Luminizer has become a cult favorite among celebrities and beauty enthusiasts alike. This gloss, available in a wide range of shades, is praised for its high-shine formula, comfortable wear, and long-lasting hydration. The Gloss Bomb is formulated with hyaluronic acid and avocado oil, which help to keep lips moisturized and supple. The price point of the Gloss Bomb is around $21, making it an affordable luxury for everyday use. Rihanna frequently incorporates this gloss into her Instagram posts and red carpet appearances, solidifying its status as a must-have beauty product. The shade “Fenty Glow” is particularly popular, providing a subtle, iridescent sheen that enhances the natural lip color. The gloss’s universal appeal – suitable for all skin tones – is a key factor in its widespread popularity. It’s a testament to Fenty Beauty’s commitment to inclusivity and diversity in the beauty industry.
11. Charlotte Tilbury Pillow Talk Lipstick: A Timeless Classic
Charlotte Tilbury’s Pillow Talk lipstick has become a timeless classic, adored by celebrities and beauty enthusiasts alike. This signature shade, a rosy nude, is known for its flattering effect on a wide range of skin tones. The lipstick is formulated with hyaluronic acid and squalane, which help to hydrate and smooth the lips. The price point of the Pillow Talk lipstick is around $36, making it a splurge-worthy investment. Tilbury frequently incorporates this lipstick into her Instagram posts and red carpet appearances, solidifying its status as a must-have beauty product. The lipstick’s luxurious texture and long-lasting formula make it a favorite for both everyday wear and special occasions. The shade is incredibly versatile, suitable for both daytime and evening looks. It’s a testament to Charlotte Tilbury’s ability to create products that are both beautiful and effective.
12. NARS Radiant Creamy Concealer: A Hollywood Secret
The NARS Radiant Creamy Concealer is a Hollywood secret weapon, consistently used by celebrities to conceal blemishes, dark circles, and other imperfections. This lightweight concealer is praised for its buildable coverage, radiant finish, and long-lasting wear. The formula is infused with hyaluronic acid and dimethicone, which help to hydrate and smooth the skin. The price point of the NARS Radiant Creamy Concealer is around $27, making it an accessible luxury for everyday use. Celebrities like Jennifer Aniston and Kate Hudson have been spotted using this concealer, solidifying its status as a must-have beauty product. The concealer’s versatility allows for a range of looks, from subtle brightening to full coverage. It’s a testament to NARS’s commitment to creating high-quality, effective cosmetics.
13. Dr. Hauschka Rose Radiance Facial Spray: A Post-Glam Refresh
Following a glamorous event or photoshoot, many celebrities are turning to the Dr. Hauschka Rose Radiance Facial Spray for a post-glam refresh. This alcohol-free facial spray, infused with rose otto essential oil, is praised for its hydrating and soothing properties. The rose otto essential oil is known for its antioxidant and anti-inflammatory benefits. The price point of the Dr. Hauschka Rose Radiance Facial Spray is around $38, making it an affordable luxury for maintaining a healthy and radiant complexion. Celebrities like Gwyneth Paltrow and Kate Hudson have been spotted using this spray, solidifying its status as a go-to beauty product. The spray’s quick-absorbing formula makes it perfect for on-the-go refreshment. It’s a testament to Dr. Hauschka’s commitment to natural and organic skincare.
Uncovering these secret beauty product choices offers a fascinating glimpse into the routines and preferences of It girls. It’s a reminder that while trends come and go, the pursuit of quality, effectiveness, and a touch of understated luxury remains a constant. The fact that these products aren’t always overtly branded – often blended seamlessly into their overall aesthetic – speaks volumes about their genuine appeal. And, perhaps most importantly, it demonstrates that even the most glamorous figures have simple, reliable beauty essentials that they turn to time and time again. The next time you’re searching for a new beauty product, consider these celebrity-approved choices – you might just discover your new favorite.
