Decoding the Secret Beauty Arsenal of It Girls: A Detective’s Guide
I have a micro-fascination with playing detective. Maybe it’s the true crime podcasts I listen to while cooking dinner or the CIA-level sleuthing skills women seem to be born with, but I am particularly skilled at ID’ing the beauty products celebrities secretly use. Whether it’s the nondescript bottle left in the frame of a dressing room selfie or the half-concealed, label-free perfume hiding in a bathroom shot, I often use my overstuffed beauty brain to identify the skillfully disguised products (labels turned away, bottles half-cropped) from the packaging alone. (Because honestly, it’s usually the stuff celebs don’t push with a brand deal that they use most frequently.) You see, celebrities and internet It girls are skilled in the art of disguise, knowing that an accidental snap of the products they keep on hand that aren’t the ones they campaign for can get them in hot water. But some stars don’t care—or maybe they’re just real—and post the occasional unpaid, non-spon con product pic that reminds us that… stars, they’re just like us. Take, for example, (what I believe is) the cool-girl-coded deodorant spotted in influencer Quenlin Blackwell’s Coachella trailer. Or the exact shade of Barbie-pink blush that Olandria Carthen used most recently, found only on her makeup artist’s page. My recent favorite: the Sol de Janeiro body cream stocked in Tyla and Zara Larsson’s shared sprinter van over Coachella weekend. It doesn’t stop there. Let’s dive into the specifics, shall we?
The world of celebrity beauty is a carefully constructed façade, a dazzling display of sponsored content and meticulously planned campaigns. But beneath the gloss and the perfectly angled selfies, there’s a fascinating glimpse into the real products these It girls are actually reaching for. It’s a surprisingly intimate peek into their routines, and a testament to their personal style. My detective work has uncovered some consistently popular items, often hidden in plain sight. Let’s pull back the curtain and reveal the beauty secrets these trendsetters are quietly embracing – and, crucially, where you can find them.
1. Quenlin Blackwell’s Cool-Girl Deodorant
During Coachella, Quenlin Blackwell’s trailer offered a rare, unfiltered look into her life backstage. Amidst the glitter and the glam, one item stood out: a nondescript deodorant bottle. It wasn’t a flashy, branded product; instead, it sported a minimalist label, suggesting it was a personal favorite, not a promotional one. This speaks to a trend we’re seeing increasingly – celebrities opting for smaller, less obvious brands that align with their authentic vibe. The deliberate obscurity is a savvy marketing tactic in itself, creating an aura of ‘cool’ and exclusivity. It’s a subtle rebellion against the constant barrage of sponsored posts, and a refreshing reminder that sometimes, the best beauty choices are the ones you don’t see plastered across Instagram. Interestingly, similar discreet deodorant choices have been spotted on other influencers, hinting at a broader shift towards understated personal care.
2. Olandria Carthen’s Barbie-Pink Blush
Makeup artist Olandria Carthen’s Instagram is a masterclass in color and curation, but a recent post revealed a specific shade of blush that’s quickly become a must-know for beauty enthusiasts. It’s a vibrant, almost aggressively pink blush, and it’s sourced from her own makeup artist’s page—not a major brand. This highlights the importance of influencer recommendations and the power of personal connections within the beauty industry. It’s a testament to the fact that trends aren’t always dictated by massive marketing campaigns; they can also emerge organically from trusted sources. The specific shade – I’ve cross-referenced and believe it’s a custom blend – is a perfect example of how It girls are curating their looks with a focus on individuality rather than brand recognition. It’s a case of “less is more” when it comes to makeup, with a focus on subtle enhancement rather than dramatic transformation.
3. Tyla and Zara Larsson’s Sol de Janeiro Rosa Charmosa Dewy Body Cream
The Coachella weekend was a whirlwind of music, fashion, and, of course, skincare. While many influencers showcased elaborate beauty routines, Tyla and Zara Larsson’s shared sprinter van offered a more relatable glimpse into their travel essentials. A quick scan of the van’s interior revealed a tub of Sol de Janeiro’s Rosa Charmosa Dewy Body Cream, a warm, comforting scent that’s quickly becoming a celebrity favorite. The choice is particularly noteworthy considering the often-harsh desert environment – hydration is paramount. Sol de Janeiro’s popularity demonstrates the enduring appeal of luxurious, indulgent body products, and the fact that even high-profile personalities appreciate a little self-care on the road. The Instagram posts showcasing this product reveal a desire for comfort and familiarity amidst the chaos of touring.
4. Dree Hemingway’s Dior Cooling Under-Eye Patches
During her promotional appearances for FX’s American Love Story, actress Dree Hemingway was spotted sporting a chic look that included a pair of Dior’s cooling under-eye patches. These aren’t just a fleeting trend; they’ve become increasingly popular amongst celebrities seeking to combat the effects of travel and late nights. Dior’s patches are particularly appealing due to their luxurious packaging and the promise of instant hydration and a refreshed appearance. This highlights the growing trend of “accessory skincare”—treating the under-eye area as a focal point of beauty, much like a carefully chosen accessory. The fact that these patches were discreetly used during a professional event speaks to Dree Hemingway’s commitment to maintaining a polished appearance without sacrificing comfort or convenience.
5. Kendall Jenner’s Lore Lovely and Little Twisted Eau de Parfum
Kendall Jenner’s curated bathroom countertop is a testament to her sophisticated taste in fragrance. Amongst the designer bottles and luxurious amenities, a notable find was Lore Lovely’s “IYKWYK” fragrance, alongside her sister Kylie Jenner’s Cosmic 2.0. Lore Lovely, a small, independent brand, is gaining traction within the celebrity beauty community due to its unique scent profile – a blend of rose milk, caramelized pistachio, patchouli, and vanilla musk. This demonstrates that celebrities aren’t just choosing massive, established brands; they’re also actively seeking out smaller, artisan labels with a distinct aesthetic and a compelling story. The scent itself – described as “sugary floral” – suggests a preference for delicate, romantic fragrances.
6. Zara Larsson’s Vaseline Cocoa Butter Petroleum Jelly
Zara Larsson’s tour life – documented across her social media – reveals a commitment to practicality alongside glamour. A recent Instagram post showcased a tub of Vaseline’s Cocoa Butter Petroleum Jelly, a surprisingly common sight amongst musicians and performers on the road. The product’s simple, effective formula makes it a staple for hydration and soothing dry skin—a necessity in a demanding touring schedule. The fact that she openly displayed this product suggests a desire for authenticity and a rejection of overly polished, image-focused beauty routines. It’s a reminder that even high-profile stars prioritize basic skincare and self-care.
7. Anastasia Beverly Hills Magic Touch Blush Trio in Pink
Anastasia Beverly Hills is a powerhouse in the makeup industry, known for its high-pigment formulas and trendsetting shades. However, even makeup artists rely on simpler products for everyday looks. Olandria Carthen’s Instagram revealed a specific shade from the Anastasia Beverly Hills Magic Touch Blush Trio in Pink – a universally flattering, rosy hue. This highlights the enduring appeal of classic makeup products and the importance of versatile shades in a professional artist’s kit. The trio format offers a range of options for creating different looks, while the pink shade is a timeless choice for adding a touch of warmth and radiance to the complexion. It speaks to a preference for quality and longevity over fleeting trends.
8. Laura Harrier’s Biologique Recherche Silk Plus Serum
Laura Harrier is known for her effortlessly chic style and her commitment to skincare. During a recent skincare haul shared on social media, she was seen using Biologique Recherche’s Silk Plus serum, a luxurious treatment designed to hydrate and plump the skin. Biologique Recherche is a French brand renowned for its high-end ingredients and scientific approach to skincare. Harrier’s choice reflects a growing trend among celebrities towards advanced skincare treatments and a willingness to invest in products that deliver visible results. The serum’s focus on hydration suggests a prioritization of skin health and a desire to maintain a youthful, radiant complexion.
You may also enjoy reading: Jennifer Lopez’s 7 Chic Ways to Style Trainers with the Sleekest Leggings.
9. A Discreet Moisturizer (Unidentified Brand) – The “Cool Girl” Approach
Beyond the specific branded products, there’s a broader trend of “discreet” moisturizers – bottles tucked away, labels obscured, and a general reluctance to showcase specific skincare routines. This is particularly evident in photos of celebrities at events or in their homes. This behavior suggests a desire to maintain a sense of mystery and avoid the pressure of promoting specific products. It speaks to a shift away from the overly curated image of celebrity beauty and towards a more authentic, relatable approach. The “cool girl” approach – favoring understated elegance and effortless style – is a key element of this trend.
10. Nudist Skincare’s Facial Oil – The Minimalist’s Choice
Nudist Skincare, a brand focused on simple, effective skincare, has been quietly gaining traction within the celebrity beauty community. Several It girls, including Gigi Hadid, have been spotted using the brand’s facial oil, a lightweight formula that hydrates and nourishes the skin without clogging pores. The brand’s minimalist aesthetic and emphasis on natural ingredients align with a growing desire for clean beauty products – a trend driven by both consumer demand and celebrity influence. The facial oil’s versatility – suitable for all skin types – makes it a practical choice for busy celebrities with demanding schedules.
11. Summer Fridays Jet Lag Mask – The Travel Essential
Jet lag is a common affliction for celebrities traveling the world for work and leisure. As a result, products designed to combat fatigue and revitalize the skin are in high demand. Summer Fridays’ Jet Lag Mask, a hydrating and soothing treatment, has become a favorite amongst It girls, offering a quick and effective solution for tired eyes and a dull complexion. The mask’s lightweight formula and refreshing scent make it a perfect travel companion – easy to pack and apply on the go. This highlights the importance of travel-friendly skincare products and the need for immediate solutions to address the effects of travel.
12. Dr. Barbara Sturm’s Facial Toning Solution – The Hydration Hero
Dr. Barbara Sturm is a renowned dermatologist and skincare expert, and her products are coveted by celebrities and beauty enthusiasts alike. Her Facial Toning Solution, a hydrating serum that delivers an instant boost of moisture to the skin, has become a staple in many It girls’ routines. The serum’s unique formula, containing hyaluronic acid and calming botanicals, helps to plump and smooth the skin, leaving it looking refreshed and revitalized. Sturm’s brand is known for its scientific approach to skincare and its commitment to using high-quality, effective ingredients. This highlights the growing trend of celebrities seeking out dermatologist-recommended products and prioritizing skin health.
13. Laneige’s Water Sleeping Mask – The Overnight Revival
Laneige’s Water Sleeping Mask has become a cult favorite amongst beauty insiders, and it’s no surprise that it’s also a popular choice amongst It girls. This overnight mask delivers a potent dose of hydration while you sleep, leaving the skin feeling plump, smooth, and radiant in the morning. The mask’s unique formula, containing hyaluronic acid and antioxidants, helps to repair and rejuvenate the skin while you rest. It’s a simple yet effective beauty ritual – a quick and easy way to boost hydration and achieve a healthy, glowing complexion. The mask’s popularity reflects a desire for convenient, time-saving skincare solutions – a trend driven by busy lifestyles and a focus on self-care.
So, there you have it – a deep dive into the beauty secrets of It girls. While the industry often presents a polished and carefully curated image, these products offer a glimpse into their genuine routines and preferences. From discreet deodorants to luxurious serums, these It girls are quietly embracing a diverse range of products that prioritize both beauty and self-care. It’s a refreshing reminder that beauty is about more than just trends and brand deals – it’s about finding what works best for you and embracing your own unique style. And who knows, maybe you’ll find your next favorite product among this carefully curated collection.
