Award Season’s Defining Lip Moment
Teyana Taylor walked away with a Golden Globe for Best Supporting Female Actor this year. But for beauty watchers, her real victory was the flawless parade of red-carpet looks she delivered. Each appearance felt more stunning than the last. Makeup artist Yeika Glow was the hand behind those unforgettable finishes. And one product kept popping up every time: Revlon’s Super Lustrous Lipstick. The brand recently announced Taylor as the face of the collection and the newest star in its “Revlon Be Unforgettable” campaign. That partnership puts the spotlight on three particular shades that have gone viral — and each deserves its own deep dive.
Once I started digging into the exact products, I discovered the magic isn’t just in the celebrity connection. The formula itself has a loyal following. It packs 80% conditioning ingredients for a smooth, comfortable wear. And the pigment is microfine, so even a single swipe delivers rich, even color. With 72 shades in the range, narrowing down to three viral stars is no small feat. But the TikTok crowd, the drugstore stock shortages, and Taylor’s own campaign images make the selection pretty clear.
Meet the Three Viral Lipstick Shades
The focus keyword here is teyana taylor lipstick shades. These three shades have broken through the noise, each for different reasons. One is a ’90s brown revival, one is a power red, and one is a versatile neutral that works for almost everyone.
Rum Raisin: The ’90s Brown That Broke TikTok
Rum Raisin is the shade that Gen Z discovered and couldn’t stop talking about. It’s a cool-toned mauve-brown that gives a “my lip but better” effect. The hue leans into the ’90s nostalgia trend with a modern twist. On the lips, it reads as a soft, sophisticated brown that doesn’t wash you out. Instead, it adds just enough depth to define the mouth without shouting.
The TikTok crowd went wild. Stories spread of drugstore shelves staying empty for weeks. The shade’s popularity surged so fast that stores couldn’t restock fast enough. At just $12, it’s an affordable entry point into celebrity-backed beauty. And because the formula is creamy and hydrating, it wears comfortably through long events.
If you can’t find Rum Raisin in stock, look for a similar cool-toned brown with a mauve undertone. Check the bottom of the bullet for the color number (it’s 525). Other brands have dupes, but the Revlon formula’s conditioning feel is hard to match. To make it last through a full awards show or dinner, prep lips with a balm first. Let the balm sink in for two minutes, then blot lightly before applying the lipstick. This prevents feathering and extends staying power.
Wild Saffron: The Bold Red That Commands Attention
From the campaign images and behind-the-scenes shots, Taylor appears to be swiping a vivid red on her lips. The shade looks like Wild Saffron, a true fire-engine red with a slight warm undertone. This isn’t a shy color. It announces your presence before you speak. Red lipstick has always been a red-carpet staple, but this particular shade stands out because of its microfine pigment. One coat delivers full, even coverage without the need to layer.
For anyone wanting to recreate Taylor’s dramatic glam, pairing Wild Saffron with minimal eye makeup keeps the focus where it belongs. A touch of concealer, a bit of mascara, and that bold lip. The 80% conditioning ingredients keep lips from drying out, which is a common complaint with matte reds. This Super Lustrous formula is more of a creamy satin, so it feels comfortable even after hours of wear.
How do you make a red work for both day and night? Blot it once with a tissue to tone down the intensity for daytime. Reapply directly from the bullet for a fresh, full-coverage evening look. The versatility of this shade makes it a smart investment for anyone who wants one lipstick that can transition across events.
Toast of New York: The Everyday Neutral That Works Overtime
The third shade that deserves a spot in the spotlight is Toast of New York. It’s a warm, rosy-brown neutral that flatters a wide range of skin tones. Unlike Rum Raisin, which leans cooler, Toast of New York has a touch of warmth that mimics a natural flush. This is the shade you grab when you want your lips to look polished but not painted.
It has also seen viral moments because of its ability to serve as a “your lips but better” for medium and tan complexions. On lighter skin, it adds a healthy warmth. On deeper skin, it provides a soft contrast without being too light or ashy. The texture is the same creamy, conditioning formula as the other shades — 80% ingredients that care for your lips while you wear the color.
Think of Toast of New York as the bridge between the brown trend and a classic nude. If you’re unsure about the ’90s brown revival, start here. It’s less nostalgic and more universally wearable. You can pair it with a smoky eye for evening or with a simple cat-eye liner for daytime. One lipstick shade that does double duty is a real find, especially at this price point.
The Formula Behind the Viral Success
These three shades owe much of their popularity to what’s inside the tube. Revlon’s Super Lustrous formula contains 80% conditioning ingredients. That includes things like shea butter, aloe vera, and vitamins C and E. The result is a lipstick that glides on easily, feels moisturizing, and doesn’t settle into fine lines. The microfine pigments ensure that even the boldest colors apply smoothly without streaking.
The range offers 72 shades, which means there’s a brown, red, or nude for almost every preference. But the viral nature of Rum Raisin, Wild Saffron, and Toast of New York isn’t accidental. Each shade hits a specific emotional note. Rum Raisin taps into nostalgia and confidence. Wild Saffron screams power and celebration. Toast of New York whispers ease and reliability.
Teyana Taylor’s beauty philosophy is about enhancement, not masking. She and Yeika Glow create cohesive looks where the lip color completes the whole picture. That philosophy aligns with the “Be Unforgettable” campaign, which emphasizes bold color as a form of self-expression. Taylor understands that a lipstick doesn’t just color your mouth — it changes how you step into a room.
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How to Identify Your Own Viral Shade
You might not have Taylor’s exact skin tone or undertone, but you can still find a shade in the Super Lustrous range that feels like yours. Start by determining your undertone. Cool undertones pair well with mauve-browns like Rum Raisin. Warm undertones shine with shades like Toast of New York. If you have neutral undertones, most shades work, but you may gravitate toward the reds like Wild Saffron for a pop of drama.
When you’re shopping online and a shade is sold out, don’t panic. Check the color family. If Rum Raisin is out of stock, look for Revlon’s Super Lustrous in “Smoky Rose” or “Dirty Shirley” — both have similar brown-mauve vibes. For reds, “Uncut Ruby” is a classic alternative to Wild Saffron. The key is to look at the swatches and read descriptions for undertone notes.
Prepping Lips for Long-Lasting Wear
An awards-show-length event demands more than just as much prep as the color itself. Here’s a step-by-step routine that works for any of the teyana taylor lipstick shades mentioned above.
- Start with a gentle lip scrub to remove dry flakes. A simple mix of sugar and honey works well, or use a store-bought scrub.
- Apply a thin layer of lip balm and let it soak in for at least two minutes. Blot off any excess.
- Line your lips with a neutral lip liner that matches your natural lip color or the shade you’re using. This keeps the lipstick from bleeding.
- Apply the Super Lustrous Lipstick directly from the bullet. Start at the center of your upper lip and work outward.
- Blot once with a tissue, then apply a second thin layer. This double-coat technique extends wear without looking cakey.
- For extra insurance, hold a single-ply tissue over your lips and dust a little translucent powder through it. This sets the color while keeping the creamy finish intact.
This method helps the 80% conditioning formula stay put through meals, photos, and hours of conversation. Taylor and Yeika Glow likely use similar steps to ensure the look lasts from the pre-show to the after-party.
A ’90s-Coded Glam on the Horizon?
With Rum Raisin already in Taylor’s proverbial back pocket, it’s easy to wonder if her next red-carpet bow will resurrect full ’90s glam. The brown lip revival isn’t just nostalgia. It’s a statement of bolder, understated confidence. Taylor’s style already carries that energy. A matte brown lip paired with a clean eye and sleek hair pulled back? That would be a modern take on the decade without looking costume-y.
Yeika Glow is the right artist to execute that vision. She balances skin prep, eye color, and lip finish so that nothing overpowers the wearer. If they decide to go full ’90s, expect a soft, diffused eye and a precise brown lip. And if they do, Rum Raisin or a similar shade like “Smoky Rose” will likely be the star.
Drugstore Beauty’s Moment in the Spotlight
The viral status of these lipsticks proves that luxury isn’t measured by price tag. For just $12, you get a celebrity-endorsed product with a high-performing formula. Drugstore brands like Revlon are having a renaissance. Consumers are realizing that a $35 lipstick isn’t always better than one that costs a third of the price. The Super Lustrous line has been around for decades, but with Taylor’s cosign and TikTok’s amplification, it’s enjoying a fresh wave of attention.
Part of the appeal is accessibility. Anyone can walk into a drugstore or order online and pick up the same shade Taylor wears on the red carpet. That’s a powerful message: beauty icons don’t have to be unreachable. They can be approachable, with products you can actually afford.
Teyana Taylor’s partnership with Revlon highlights that idea perfectly. The three viral shades — Rum Raisin, Wild Saffron, and Toast of New York — each offer something distinct. Whether you want a nostalgic brown, a bold red, or an everyday neutral, the teyana taylor lipstick shades in the Super Lustrous line give you room to explore. And with the formula’s proven staying power and comfort, you’ll look forward to reapplying.
The next time Taylor steps onto the carpet, keep an eye on her lips. If she reaches for Rum Raisin again, you’ll know exactly why it’s become a modern classic.
